57th Filmfare awards taking place on January 29, 2012 – Idea continues link up with Filmfare Awards 2011 and this is the fourth year in a row that Idea has been associated with the 57th Filmfare Awards held on January 29, 2012.
Since its begin in the ’50s, the Filmfare Awards has been the gold standard to calibre excellence in cinema. The pathfinders of Indian film awards grab this chance to announce the 57th Idea Filmfare Awards 2011, at the luxurious Metropolitan Hotel & Spa, New Delhi. Gazed the occasion to announce the most eagerly awaited award ceremony of 2012, was Bollywood chocolate boy Imran Khan, along with Tarun Rai – Chief Executive Officer, Worldwide Media and Rajat Mukarji – Chief Corporate Affairs Officer, Idea Cellular. Together they lit the lamp indicating the kick off of yet another magical journey to honour Hindi cinema’s best. Every actor, director or technician aims on winning the Black Lady up on their mantelpiece. Idea Filmfare Awards are noted a symbol not only of cinematic excellence but also of uttermost prestige. According to the latest news and updated reports, The 2012 Filmfare Awards which will be held on January 29 will pay tribute to the evergreen star of Bollywood Dev Anand, who passed away on December 4. Tarun Rai, Chief Executive Officer, Worldwide Media also stated that the Filmfare Award`s 2011 will be special as it will give out the 2500th `Black Lady` to a very special person. The latest buzz is that if believed then Vidya Balan and `The Dirty Picture` will be the big winners at this year`s event this time around.