Shah Rukh Khan the Bollywood superstar is heard to have sent an application to the Trade Mark Registry to trademark his name SRK. Shahrukh Khan’s often-used initials not be used without his permission.
Shah Rukh Khan is a brand by himself and his often-used initials – SRK may become a very valuable property. Sources that the actor has recently applied for a trademark on his name SRK at the Delhi office of the Trade Mark Registry.
However, he yet to get final confirmation as according to the rules, once his trademark SRK is published in the Indian Trademark Journal, anybody who has an objection can file a notice within three months.
Like, Sachin Tendulkar had applied for the same, to trademark his name SRT, that made Vidhu Vinod Chopra to use the cricketer’s name in his film Ferrarri Ki Sawaari, he had to seek Sachin’s permission. What is a trademark: “trademark” is that symbol you will use to do so. Registering a trademark is a legal process provided for under the Trade Marks Act, 1999.